Adidas hires former Adidas technical director

Italia-based Adidas has hired former Adidas Technical Director Giovanni Capriotti as its new General Manager of Engineering, Sports and Physical Engineering.

The news was announced on the Adidas website, confirming Capriotta’s appointment.

Capriotto joins Adidas as its Head of Sport and Fitness Technology. 

“We are delighted to welcome Giovanni to our team.

He brings a great experience and a strong understanding of our sport and the world of the tech industry,” said Caprizzi.

“His background in sports science and sports engineering are well-known, which will allow him to help us deliver the best in footwear technology.

We are also looking forward to collaborating with him in developing our global network of sports technology, as well as helping him develop our sports technologies into the future.

He has a great track record in sports engineering, which is also a key asset for us.” 

The Technical Director of Adidas technical team, Caprizi joined the company from Italian rival Adidas in 2015.

He had previously worked at the Adidas Group in Europe, Africa and the Middle East, and at the Italian Football League in 2011-12. 

Capriotti was also previously the Technical Director for the Italian national team. 

In 2015, Adidas hired Caprizzo from its Sports Engineering department. 

He had worked with the Adidas-owned technology company at the start of his career and was one of the first people to bring the technology into football. 

The move comes just months after Adidas announced that it would be moving its headquarters from London to Paris. 

This move will also see the company close its technical department in London. 

Adidas’ current headquarters in London will be moved to a building at the Battersea Power Station in north east London and the technology department will be relocated to a new building at St Paul’s College, in north London.

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