The world’s most popular wearable tech company has just launched a new Fitbit-branded shoe.
The company has also just announced that it’s going to sell its Fitbit and Jawbone fitness trackings to retailers in the US, Canada, UK, Australia and New Zealand.
It’s a big deal because the US is the largest global market for the Fitbit devices, and it’s been the platform that has been used by many brands including Apple and Google to sell their fitness trackables.
While many companies have been using Fitbit in retail stores, Nike is the first major sports apparel company to sell directly to consumers.
The Nike X, which is launching in the UK later this month, will sell its fitness tracker in the same way as its shoe counterpart.
Nike has been very cautious with its Fitbits, and its stock has lost more than 60% since the announcement.
But the company is now going to make it easy for consumers to buy the Fitbits they want without breaking the bank.
“This launch is a big win for our community,” said Nick Pappas, Nike’s senior vice president of retail partnerships.
“It makes it easier to get a Fitbit from your local Nike store, and the ability to pick one up when you want it makes the experience more seamless.”
The Fitbit app lets you track and log your steps, calories burned, heart rate, sleep patterns, sleep quality and more.
It also lets you record your fitness and workout times.
It’s not the first time that Nike has made its fitness products more accessible, but this is the most direct way for people to get them.
The new Fitbits are going to retail for $199.99 with the launch of the Nike X in the United States and $229.99 in Australia, and will be available for $299 in the EU later this year.
In the US and Canada, the Nike Fitbit Flex, which has a slightly lower-profile design, will be sold for $279.99.
The new Fitbuds, which will be on sale in the next few weeks, will cost $159.99 for the base model and $199 for the Flex and Flex+ models.
For $299, the new Fitmats are going for $179.99, which includes a band, a leather strap, a Bluetooth microphone and a heart rate sensor.
They’ll also be available in a black version for $149.99 and a silver version for just $199 in the U.S.
The Nike Fitbud also has an updated design, which makes it look more like the Fitbuzz that Nike introduced in 2014.
The heart rate monitor is slightly smaller than the previous version, which also came with a built-in heart rate strap.
All of this comes on top of the new Nike app for Apple Watch and Android Wear, which adds features like fitness tracking, a new workout app, and an expanded range of apps.
Pappas also announced that Nike will begin to offer a Fitmating app for Android Wear devices in the coming weeks, which allows users to track their workouts with their phone.
If you want to check out all of the details about the new fitness track models, check out the Nike press release below.