NEW YORK — Hillary Clinton’s campaign announced Thursday that it has launched an unprecedented digital ad campaign targeting Pennsylvania and Michigan, with an emphasis on working-class communities in Pennsylvania.
The campaign also plans to target Wisconsin, where the Republican Party’s nominee, Donald Trump, won last week.
The Clinton campaign also will launch digital advertising on a local level.
“Pennsylvania is one of our most important battleground states,” Clinton campaign chairman Patrick Kennedy said in a statement.
“It’s a state that was once a haven for the middle class and that’s been left behind by Donald Trump.
Now, he’s talking about raising taxes, slashing wages, and cutting Social Security.
It’s an issue we’re focused on because it’s so important to working- and middle-class families in Pennsylvania.”
The campaign is targeting people between the ages of 18 and 64 who have an annual household income of less than $60,000.
The ad will run in Pennsylvania, Ohio, Wisconsin, Michigan and New Hampshire.
The ad, titled “Fighting for the Working Class in Pennsylvania,” features former Vice President Joe Biden, former Pennsylvania Governor Ed Rendell and former Pennsylvania Sen. Rick Santorum, among others.
“It’s time to start listening to what working- families in our state are telling us, and now we’re going to give them the information they need to get out the vote,” Kennedy said.
“We’re going back to Pennsylvania because this election is going to determine whether Donald Trump can be stopped in the state he’s won, or whether we have the political will to stop him.”
The ad is part of the Clinton campaign’s efforts to win back working- class voters in key swing states that Trump carried in 2016.
Earlier this month, the Clinton camp launched a new digital ad targeting Ohio, a swing state that Trump won by almost 10 points in 2016 and has not voted for a Democrat since the 1980s.
The Trump campaign did not immediately respond to a request for comment.
The Clinton campaign is also targeting Wisconsin, which Trump won in November, with a new ad that features former President Barack Obama and former Secretary of State Hillary Clinton.
The ads are part of a broader effort by the campaign to build a broader coalition of voters who are supporting Clinton and Democrats, and is part, in part, of a $10 million push in Pennsylvania that began last month.
The goal is to raise $6 million in the next two weeks to reach out to Wisconsin voters, according to Kennedy.
“Our campaign has been doing this for years, and we’ve seen how it works,” Kennedy told MSNBC.
“When you start working in this community, it really makes a difference.
It really makes an impact.
I think that people realize that it’s not just about money, it’s about what you want, what you believe, and how you think.
People are seeing the difference that it makes, and I think it’s going to make a difference in this election.”